Why Hershey bars taste like vomit (and I love them)
Adam Ragusea3 HN recommenders · 2021–2023
3.1M views · explainer · evergreen · Uploaded 2020-08-03
Adam Ragusea explores why Hershey's chocolate tastes the way it does to many non-Americans, tracing it to butyric acid and Hershey's history, and why familiarity makes Americans love it. He compares it with British Cadbury.
HN recommends it as a fascinating explanation of how taste is cultural and why American chocolate tastes distinctive.
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4 comments from Hacker News
European chocolate tastes dull. Snark aside, it's about what you grew up with. Fascinating video: [VIDEO]
There's a really good video about that [1]. A quick summary is that the aftertaste is a chemical that's in vomit, so if you're not used to it in chocolate then the chocolate literally tastes of puke. But if you are used to it, from your childhood, then it tastes great. It's also the same chemical that gives parmesan cheese its pungency, so it's not like Americans are alone in liking it in their food. [1] [VIDEO]
Spotted the non-American! We love our Hershey's, butyric acid and all. European milk chocolates lack complexity IMO. It's akin to claiming Kraft Singles are a better cheese than Parmigiano Reggiano because they don't taste "like vomit". That said, I'd prefer a good dark to either one. See also: [VIDEO]
Adam Ragusea has an excellent video on this very topic - "Why Hershey bars taste like vomit (and I love them)" : [VIDEO]