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How to Sell by Tyler Bosmeny

Y Combinator3 HN recommenders · 2018–2020
329K views · lecture · evergreen · Uploaded 2018-09-26

Tyler Bosmeny, CEO of Clever, gives a Y Combinator Startup School talk on how early-stage companies should approach sales and build an enterprise sales team.

Recommended to technical founders who need a practical introduction to B2B and enterprise sales.

Product, marketing & salesStartups & entrepreneurship

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5 comments from Hacker News

@dariojcravero2018 · in “Ask HN: If you provide a free trial period for your product, how long is it?”

At [LINK] we're giving users a 30-day free trial provided you enter your CC details upfront. Our product will be involved deep enough into your tech stack that you need a bit more than the standard 7/14 days to try it out. We're testing this model first because of the feedback we got from other YC companies (we're part of YC SUS 2018). They said we should charge as soon as we can to get validation. Most of them charged too late and regret it because there wasn't enough commitment from their users. On this talk from the lectures [VIDEO] , the speaker suggests going more aggressively at it and ask for an annual agreement with a 30-day money back agreement instead of a free trial. The point is that it gives us validation and commitment. We're discussing that now.

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@threeseed2018 · in “Ask HN: What is your advice for a technical founder learning sales?”

There's a great video from Clever CEO about How to Sell: [VIDEO] Basically he can tell if a sales conversation went well by how much each person is talking. If the customer is talking 80% of the time it went well. Vice versa not so well.

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@milansuk2018 · in “Founders need to get radically better at sales”

What about "How to Sell by Tyler Bosmeny"[0]. It's from YC online Startup school. [0] [VIDEO]

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@wmaiouiru2019 · in “Ask HN: How do B2B startups sell to corporations?”

This was a pretty good video on selling B2B from startup school: [VIDEO] 1. Prospecting 2. Conversations 3. Closing 4. Promised land(revenue) Slides of the talk: [LINK]

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@aspenmayer2020 · in “Y Combinator cuts its pro rata stake and makes later investments case-by-case”

Is this the talk? Thanks for the recommendation, I forgot I was even subbed to the Y Combinator YouTube page. [VIDEO]

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