Minority Report - Personal Advertising VBR

dscmailtest0 HN recommenders · 2018–2022
44K views · other · evergreen · Uploaded 2010-12-08

A clip from the movie Minority Report showing personalized advertising that recognizes a person as they walk through a mall.

Cited as the sci-fi precedent whenever HN discusses facial recognition and personalized ads in public spaces.

Watch on YouTube

3 comments from Hacker News

@sharkweek2018 · in “The Secretive Business of Facial-Recognition Software in Retail Stores”

This reminds me of that facial recognition shopping scene in Minority Report [VIDEO] Of course I thought this movie looked 100 years in the future, not 15

@kortex2020 · in “Portland adopts landmark facial recognition ordinances”

It doesn't call out advertisers directly but it does call out the Minority Report style ad serving. IANAL but sec. A: defines FRT as "comparing the facial features of a probe image with the features of images contained in an image repository (one-to-many search)." "Private Entity shall not use Face Recognition Technologies in Places of Public Accommodation" "John Anderton, you could use a Guinness right now!" style targeted advertising requires matching features of the face (eyes) to a repository to get the name. [VIDEO]

@JorgeGT2022 · in “Detroit’s new personalized flight information board is straight out of sci-fi”

Straight from the Minority Report 2002 movie. Add a beamforming loudspeaker array for personalized audio and that's it: [VIDEO]