EDS "Airplane"
AFallGuy4u0 HN recommenders · 2010–2024
1.1M views · other · dated · Uploaded 2007-10-08
A short EDS television commercial that shows an airplane being built while it is in flight. It is an early use of the 'building the plane as it flies' metaphor.
HN mentions it mainly as the origin of the phrase about rebuilding a plane mid-flight, usually applied to software projects.
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3 comments from Hacker News
It's really hard to rebuild a plane while in flight Obviously these people didn't know that [VIDEO] [Disclaimer - I used to work for them]
[VIDEO] Why build them first. // I've never understood that ad - it always screams "we don't take proper care" to me..
For curious readers, the "building a plane as it flies" metaphor dates back to at least 2000, to these commercials for EDS: [VIDEO] I thought it was IBM but I was quite mistaken, so good thing I looked it up lol