That Mitchell and Webb Look - Gift Shop Sketch I'm looking for a gift for my aunt

Jack Govier0 HN recommenders · 2015–2023
2.2M views · comedy · evergreen · Uploaded 2010-07-21

A That Mitchell and Webb Look sketch in which a customer tries to buy a gift for his aunt in a shop that keeps pushing him toward extras.

Invoked as a joke when discussing ad creep, second screens and overbearing commercial or online experiences.

Watch on YouTube

4 comments from Hacker News

@joshstrange2015 · in “To combat falling ratings, TV networks are increasing ads up to 10%”

> TV shows try and adapt by regularly recapping what has happened before the last ad break This Mitchell and Webb sketch shows this off perfectly [VIDEO] When they do this they ruin the experience watching it later on DVR/Netflix/DVD/etc.

@wvenable2019 · in “TV networks vowed to cut back on commercials but stuffed in more”

The Gift Shop Sketch [VIDEO] I used to love watching Myth Busters but it became so much like that it was ridiculous. There was a time you could download torrents of Myth Busters episodes with all the recaps removed.

@nitwit0052019 · in “88% of Americans use a second screen while watching TV”

Aside from being about a quarter commercials, TV shows often feature quite a bit of filler/padding content. It'd be odd if people didn't pick up on some of it and play with their phone when they have the option. I always think to this Mitchell and Webb gift shop sketch that parodies the worst of this: [VIDEO]

@andersrs2023 · in “AI offers improved civility for polarizing online conversations”

[I know you feel that this technique is helpful and you want to save the world. That's double plus good of you.] [For me, I think that] all the padding makes the conversation diluted, watered down and boring. It's similar to 'The Gift Shop Sketch' [1]. [I feel] this is very disrespectful of my time. [In my opinion] it would be great to use another model to strip all the feely words, condense the meaning and generally un-fuckify all the AI waffle. [What are your thoughts about that?] [1] [VIDEO]